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Marketing in the Hospitality Industry
Introductory course providing study of how marketing activities direct the flow of goods and services from product to consumer in the hospitality and tourism industry. Course will include the following information satisfaction of customer's needs and wants; the continuous nature of marketing; the sequential steps in marketing; the key role of marketing research; the interdependence of hospitality and travel organizations, and the organization-wide and multi department effort. Students will through field study, prepare analysis of various industry marketing strategies.
Available Online CRNs for this course during the coming term: Fall 2008
38376
Tuition and Fees (see the college Tuition & Fees page for more information)
| Credits |
Tuition |
Online Fee |
Universal Access Fee |
Student Services Fee |
Total |
| 3 |
$183.00 |
$50.00 |
$18.00 |
$1.50 |
$252.50 |
This table does not include any lab fees or the cost of textbooks.
Course Outline
How to Register
Buy the book
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