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Principles of Marketing
Surveys all functions of marketing from marketing research and product development to the sale of a product or service and feedback of consumer acceptance. Emphasizes marketing planning and strategy as dictated by the consumer through marketing research. Prerequisite: College-level reading and writing recommended. F, Sp
Prerequisite: BA101, Business Environment, or consent of instructor.
Online CRNs for this course during the coming term:
Winter 2010
59910
Tuition and Fees
(see the college Tuition & Fees page for more information)
| Credits |
Tuition |
Online Fee |
Universal Access Fee |
| 3 |
$210.00 |
$50.00 |
$24.00 |
This table does not include any special class fees or the cost of textbooks.
How to Register
Buy the book
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