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Tour Operations and Marketing
Covers basic tour management concepts and principles. Provides understanding of relationships of group travel to tourism industry, including economic, geographic, technological, political, and social forces. Examines the specific knowledge and skills required by tour operators, suppliers, and representatives of destination marketing organizations. Reviews current best practices in tour marketing. Analyzes industry distribution channels and package strategies.
Prerequisite: None
Unavailable Winter 2009 term.
Tuition and Fees (see the college Tuition & Fees page for more information)
| Credits |
Tuition |
Online Fee |
Universal Access Fee |
Student Services Fee |
Total |
| 3 |
$183.00 |
$50.00 |
$18.00 |
$1.50 |
$252.50 |
This table does not include any lab fees or the cost of textbooks.
Course Outline
How to Register
Buy the book
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Instructors who have taught this course during the past year.
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Ben Gentile
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