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Retailing
Introduces students to retailing and provides an understanding of the types of businesses, strategies, operation, formats and environments through which retailing is carried out. The course takes a multi-disciplinary approach to consider the process and structure of retailing. Retailing topics to be covered will include: planning, research, consumers behavior, store design, merchandising strategy, management strategy, promotional strategy and pricing strategy. The global dimensions of retailing as well as the relationship between retailing and our society will be stressed throughout the course. Prerequisite: BA101
Online CRNs for this course during the coming term:
Winter 2010
55878
Tuition and Fees
(see the college Tuition & Fees page for more information)
| Credits |
Tuition |
Online Fee |
Universal Access Fee |
| 3 |
$210.00 |
$50.00 |
$24.00 |
This table does not include any special class fees or the cost of textbooks.
How to Register
Buy the book
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