| Course Identification: |
BA214 |
3 Credits
|
| Course Title: |
Business Communications |
| Total Instructional Hours: |
for the course |
per term |
Lecture:
Laboratory:
|
3 Credits
0 Credits |
Prerequisite
Course(s): |
None |
| Required Text: |
Not listed here. Go to: http://bookstore.chemeketa.edu/ to find out the current textbook requirement. |
| Course Description: |
Applies principles of written, oral, and nonverbal communication. Students write good news, bad news, and persuasive messages in simulated situations using letters, memoranda, and reports. Includes resumes, job application letters, and job interviews. Assignments may require students to work as individuals and groups; perform written and oral assignments. |
| Notes: |
- Documents for this class will be in proper format. (Most will be keyed.)
- It is intended that students have the experience of oral assignments.
|
| Performance Based Learner Outcomes: |
Upon successful completion of the course, the student should be able to:
- Describe the process of oral, written, and nonverbal communication and identify barriers to effective communication.
- Analyze the similarities and differences between communication inside and outside a company.
- Evaluate communication situations to determine the appropriate transmittal method, organization plan, tone, and word choice to use to achieve the purpose of the communication.
- Demonstrate the ability to critique business documents in order to meet workplace standards.
- Compose and arrange in an acceptable business style, using appropriate technology, the following types of documents:
- Routine/pleasant letters
- Refusal letters
- Persuasive letters
- Memoranda
- Short reports
- Resumes
- Job application letters
- Display habits of regular attendance and meeting deadlines as would be appropriate for worksite standards.
|
| Course Content: |
- Communication Process
- Importance of communication in business
- Definitions of effective communication
- Sender/receiver model (with feedback)
- Barriers to communication
- Choice of medium (advantages/disadvantages of oral and written communication)
- Listening
- Nonverbal communication
- Intercultural communication
- Impact of Technology on Communication
- Ethics and Communication
- Style Elements
- Clarity
- Word choice (general/specific, avoiding jargon, adapting level of difficulty)
- Active/passive voice
- Conciseness
- Positive language
- Emphasis
- Sentence variety
- Tone
- Your viewpoint
- Nonsexist language
- Politically correct language
- Overview of Writing Process
- Planning (purpose, audience analysis, content, organization)
- Drafting
- Revising
- Formatting (memos, letters, reports)
- Proofreading
- Basic Documents
- Good news/pleasant/routine/special goodwill messages (letters/memos)
- Bad news messages (lefters/memos)
- Persuasive/sales messages (letters/memos)
- Reports
- Employment Search
- Preparing for search
- Resume
- Job-application letter
- Interview techniques
- Follow-up letters
|